It all started after Matthew LeBretton, New Balance’s vice president of public affairs, said “The Obama administration turned a deaf ear to us and frankly, with President-elect Trump, we feel things are going to move in the right direction.” Many people were infuriated.

Tweets were made to show their feelings towards the new statement.

Lexa ( ˘ ³˘)✨ @knowsoupforyou
I was gonna buy shoes, thanks for narrowing my pick @newbalance @NewBalanceUSA I won’t be picking up anything from you.
1:52 PM – 10 Nov 2016

🐣✨ @artsy_indy
@SoleCollector @newbalance let’s just pretend like they flushed 💩👟🚽 pic.twitter.com/DWjkPLTw2l
10:31 PM – 9 Nov 2016

New Balance is not the only company receiving hate for their input in politics. Grubhub president started a controversial argument after sending a company-wide email that was interpreted as meaning he wanted Trump-supporting employees to resign.

Many people still will wear the brands shoes but the company will see a significant drop in profits this upcoming year.

Source:
http://www.nbcnews.com/business/business-news/grubhub-new-balance-called-out-social-media-overly-political-comments-n682506