Selena Gomez has filed a $10 million lawsuit against Guangzhou Feidong Software Technology Co., the sellers of the mobile game “Clothes Forever- Styling Game”, and MutantBox Interactive Limited, the copyright owners for the game. Gomez claims the game has used her image to develop one the game’s characters. She was never consulted on the use of her likeness, nor would she have signed off on the use. The game also uses the names and looks of other celebrities in promotional material.
The suit states, “Defendants never requested, consulted, or informed Gomez regarding the use of any of her publicity rights in connection with the Game, nor, if asked, would Gomez have consented to such use for the Game, which apparently relies on the unsavory practice of luring its users to make in-game purchases in amounts as much as $99.99 to fund imaginary spending in the Game and unlock features.”
The game geared towards children and has in-app purchases ranging from $0.99 to $99. Gomez noted that her business endeavors do no align with these tactics. The game is available on the Apple App Store with 3.5 stars out of 5, but it notably has bugs and glitches.