Bluesky is a social media app, that is reminiscent of ‘twitter’. It has been described as a “decentralized alternative to X, where posting is known as skeeting” (WUSA9).

The blogging app was created in 2019 as part of a project started on Twitter. This project ended up falling through, making Bluesky an independent company in 2021.

Since then, Bluesky has been flying under the radar, gaining a few new users every so often, also getting, “the attention of some ex-tweeters back in 2023, when new users were only able to sign up through an invite system” (Wired). This is no longer the case as users do not need a code to join.

It was not until the election, when Elon Musk, who is the owner of ‘X”, after acquiring the company back in 2022, showed his active support of now presidential elect, Donald Trump. After the election, many people began to say goodbye to the social media platform, as, “More than 115,000 US X users deactivated their accounts the day after the election, the largest single-day exit since Musk assumed control of the platform” (CNN Business), with, “users and brands like The Guardian and Don Lemon continue to announce their departures from the platform” (NBC News), “The Atlantic’s Charlie Warzel, the New York Times’ Mara Gay and former CNN anchor Don Lemon” (CNN Business), also joining the app.